We created this resource to give you a clear, calm summary of how our partnership model works at Kong Casino kongs.casino. If you operate a website, social channel, or review platform in Belgium, this is the starting point for understanding the setup, the legal framework, and the process involved in joining our network.
What a Casino Affiliate Program Really Means
An affiliate program is a commercial agreement between our platform and an external publisher. You promote Kong Casino through dedicated referral links, and we pay you a commission when your referred visitors take a particular action. It is a results-driven arrangement rather than a fixed-fee advertising buy.
The core mechanism relies on honest reporting. Every affiliate receives a special ID embedded in a URL. When a player clicks that link, a cookie is placed on their device. If that player later registers and deposits, our system attributes the activity to your account accurately.
We consider this a long-term collaboration. Our interest lies in attracting players who really appreciate the platform, while your interest lies in recommending a product you can trust. The model works only when both sides respect the rules and the local regulatory environment.
What We Expect from Our Belgian Partners
We carefully choose who represents Kong Casino. Our preferred partner understands the Belgian gambling landscape and manages a platform that reaches adults who are actively seeking online casino entertainment. We refuse partners who depend on aggressive pop-up advertising or misleading pre-sell pages.
We ask you to ensure your content accurate and up to date. If we update a bonus structure or withdraw a game category, your reviews and landing pages should mirror that within a fair timeframe. Stale offers create confusion and can result in compliance complaints from the Gaming Commission.
Regular communication is key for us. We appoint an affiliate manager to every accepted Belgian partner. This person can address questions about promotional restrictions, offer performance feedback, and notify you to upcoming campaigns. You are by no means left guessing whether a piece of content will pass review.
Promotion Techniques We Allow
Content-based promotion is most effective and aligns with Belgian rules. Blog reviews, comparison guides, and objective game walkthroughs are all recommended. These formats give you space to offer factual information while smoothly integrating your affiliate links in a way that adds value for readers.
Social networking promotion is permitted provided your channel targets an mature audience. Paid social ads require additional scrutiny, as platforms like Facebook apply their own gambling ad constraints. We recommend consulting our compliance team before launching any paid campaign on Belgian audiences.
Banned Activities and Reasons for Termination
Spam email promotion is firmly forbidden, as is any attempt to hijack traffic through domain squatting, typosquatting, or malware-adjacent distribution. Violations of these policies lead in immediate account closure and loss of unpaid commissions. Belgian anti-spam legislation is notably stringent.
Brand bidding on “Kong Casino” or close misspellings in search engine advertising is not permitted without prior written consent. We uphold this to safeguard organic brand traffic and to ensure a fair environment for all approved affiliates who invest in quality content.
- No unsolicited email campaigns targeting Belgian residents under any condition.
- No use of our brand name or deliberate misspellings in paid search campaigns without written approval.
- No cloaking, doorway pages, or other techniques designed to show different content to search engines than to human visitors.
Keeping a Enduring Partnership
A lasting affiliate relationship relies on mutual respect and continuous visibility. We motivate partners to publish regular, timely content rather than leaving links stay on stale pages. Fresh material not only helps your search rankings but also shows to us that you remain actively participating with the program.
We examine all active affiliate accounts periodically. If your account produces no clicks for six consecutive months, we may suspend your links and ask for a check-in. This is not penal; we simply want to understand whether you need updated creative assets or if your promotional focus has moved elsewhere.
The Belgian market evolves with regulatory updates, new game releases, and changing player preferences. We share relevant news with our affiliate network through a monthly bulletin. Staying informed enables you adjust your content strategy and remain compliant as rules around advertising and player protection evolve.
Should you opt to leave the program, you can terminate your account with 30 days’ notice. Commissions accrued up to the closure date are paid out in the next regular payment cycle, assuming they meet the minimum threshold. We believe a clean, professional exit process is as important as a smooth onboarding experience.
The Method the Kong Casino Program Operates across Belgium
Belgium runs a stringent licensing regime overseen by the Gaming Commission. Any partnership we maintain must align fully with these national rules. This implies our affiliate program is built on compliance-first principles, with defined restrictions on marketing language, bonus advertising, and responsible gaming messaging.
When you enroll, you obtain entry to a dedicated dashboard. From there, you can generate tracking links, monitor clicks, registrations, and depositing player counts. We provide standardized creative materials that have already passed our internal compliance review, so you do not need to guess what is acceptable under Belgian law.
We disburse commissions based on a revenue share model. Each month, your account displays a percentage of the net revenue generated by the players you referred. We don’t provide cost-per-acquisition arrangements, as our focus stays on consistent player value and long-term alignment of interests.
Revenue-Sharing Structure
Our standard revenue share is computed on net gaming revenue from your referred players. This figure already includes player winnings, chargebacks, and applicable gaming taxes. We consider this transparent calculation method allows it simpler for you to forecast your earnings realistically over time.
There is no negative carryover in our default agreement. If your referred players have a winning month, your balance simply clears to zero at the start of the following month. We implemented this feature so that a single big win does not affect your future commissions indefinitely.
Tracking and Attribution Window
We use a 30-day cookie window. If a potential player clicks your link and registers within that period, the referral credits to your account. We also support a last-click attribution model, which implies the most recent affiliate link clicked before registration obtains credit for the referral.
Our tracking system is checked regularly to ensure accuracy. We record every click, impression, and registration event. In your dashboard, you can view a near real-time feed of activity, which assists you to adjust your content strategy quickly based on what is actually converting for your Belgian audience.
How to Enroll in Our Affiliate Program
This application process is simple but thorough. We assess every prospective partner against our compliance standards before approval. This prevents unauthorized or inappropriate promotion of Kong Casino in the Belgian market and protects both your reputation and ours.
We start with a short online application form reachable from our legal and affiliates page. You will provide details about your platform, your typical audience demographics, and the promotional methods you plan to use. Be precise here, because incomplete applications take longer to process.
After submission, our affiliate team checks the application, usually within five working days. We inspect your website or channel for existing content, age-appropriate presentation, and compliance with Belgian compliance rules. If everything meets our criteria, we provide your unique affiliate account credentials by email.
- Complete the online application form with accurate platform details and traffic source information.
- Expect our compliance review, which typically takes up to five working days for Belgian applicants.
- Get your unique affiliate ID, configure your dashboard, and start using approved tracking links in your content.
Commission Terms and Payout Timeline
Our revenue-sharing model is built to be reliable even in a market with tight regulation. We determine commissions on the 1st of each month for the preceding calendar month. Reports become visible in your dashboard right away after calculation, so you never have to wait for manual reports.
Payments are handled within 15 days of invoice creation. We support bank transfers to Belgian IBAN accounts as the standard method. The minimum withdrawal limit is set at €100, and if your total balance falls below that level, we roll it over to the next payment cycle on its own.
Our revenue share rate is structured in tiers based on the count of new depositing players introduced each month. As your referral network grows, your share rate increases across defined tiers. This structure encourages steady, high-quality referrals rather than random peaks in low-intent traffic.
- Commissions are computed on net gaming revenue after pay-outs, bonuses, and chargebacks are subtracted.
- Transaction currency is euros, with no exchange fees added for Belgian bank accounts.
- A minimum threshold of €100 in confirmed commissions is necessary before a payment is released each cycle.
Compliance Requirements for Affiliates in Belgium
Operating as an affiliate in Belgium means you must adhere to several layers of regulation. The Belgian Gaming Act establishes the foundation, but additional rules from the Gaming Commission, advertising standards, and consumer protection laws also apply. We ask every partner to understand these before promoting Kong Casino.
You must clearly reveal your commercial relationship on every page or post that features affiliate links. Belgian consumer law demands that advertising be distinguishable as such. A simple statement like “We earn a commission when you register through our links” positioned near the content satisfies this obligation in most cases.
You are also prohibited from directing content at individuals under 21. All your content must be tailored for an adult audience, and you should take reasonable steps to avoid attracting minors. We offer age-gate prompts in our own journey, but your promotional context must also mirror this restriction.
Limitations on Advertising Content
Belgian regulations prohibit misleading claims about winning probabilities or suggesting that gambling fixes financial problems. Your copy must not guarantee guaranteed wins, risk-free betting, or present gambling as an employment alternative. All bonus terms must be shown with the key conditions visible and not hidden in fine print.
You also cannot use images of minors, celebrities who seem to be under 25, or any visual elements that minimize excessive play. We provide a compliance-reviewed media kit, but any self-created content you use must still meet the same high standards we maintain in our own marketing.
Responsible Gaming Messaging
Every affiliate page that features Kong Casino must include a visible reference to responsible gaming resources. In Belgium, this typically involves linking to the official “Stop op tijd” campaign or the Gaming Commission’s self-exclusion information. We require you to position this within a dedicated section, not tucked away in a footer.
We also require you to avoid terms like “safe bet” or “no risk.” Gambling inherently entails risk, and Belgian law demands that this be clear. The tone you take should be factual, not euphoric, and your audience must be reminded that help is available if their play becomes problematic.
Data Security and the Affiliate Partnership
The General Data Protection Regulation covers everything we carry out with our Belgian partners. As an affiliate, you function as a separate data controller for the information you gather on your own platform. We serve as a controller for the player data we manage once a user registers on Kong Casino.
We do not disclose personally identifiable player data with affiliates. Your dashboard displays anonymized statistics—you observe that a player joined and made a deposit on a certain date, but you do not get their name, email, or payment details. This division upholds player privacy and aligns with the GDPR rule of data minimization.
You must have your own explicit privacy policy on your platform that describes how you deal with cookies, tracking, and any personal data you gather. It should also state that your site contains affiliate links leading to third-party gambling services. Belgian supervisory authorities expect this transparency from all commercial websites.
Assets Provided for Accepted Affiliates
Upon approval, you gain access to our internal affiliate resource library. This contains banners, text links, game screenshots, and compliance-approved text snippets in Dutch and French. We dedicate effort to these materials so you spend less time developing assets and more time engaging with your audience.
We also provide monthly performance insights that go beyond raw numbers. You get data on which game categories your referred players choose, average deposit values, and retention trends. This intelligence enables you customize your content to what actually connects with Belgian players you bring to Kong Casino.
Our team maintains an open line through a dedicated email address and periodic webinars. These sessions address practical topics like seasonal campaign planning, adapting to Belgian regulatory updates, and optimizing your content layout for higher click-through rates without using aggressive tactics.
- Authorized media kit with banners and text links prepared for Dutch and French language audiences.
- Monthly webinars covering compliance updates, seasonal promotions, and performance optimization tips.
- Dedicated affiliate manager appointed to answer questions and pre-review your promotional materials.
We designed the entire program so that a diligent Belgian partner can operate assuredly within the legal framework while building a revenue stream that rewards genuine influence. The documentation you need is available from the moment your account is enabled, and we continuously improve our resources based on partner feedback.